Plugin + Website
Weft @ Crown: An AI Opportunity Evaluation and Management Software
roles
Product Designer
UX Researcher
Interaction Designer
tools
Figma
Claude Code
team
Me
overview
An AI workflow aid.
I spent 14 weeks at Crown as an Interaction Design intern, working on various projects, from user flows -> designing. Due to Crown's NDA policies on ongoing projects, here is a brief overview of my work.
I was also mentored to create a personal project on any subject: Weft.
see main work instead
The most impactful issue almost didn't get said. This tool increases our chances of hearing it.
"One day, a teammate and I brought up an issue for a few seconds in a shareout; we didn't find it important due to assumed constraints. However, this topic ended up being of high interest to the stakeholder.
We almost didn't present it; this cost was almost never realized. And this experience isn't unique to me, designers, or my company as a whole. It feels like a weird combination of expertise and luck."
Ideas aren't being translated effectively in current systems. Some of the most valuable insights sit within businesses' own teams while millions are spent on external strategic planning.
Your insight as a technician may move through physical conversations, meetings, and end there.
Either way, each handoff (across time) strips the context a frontline employee understands that helps determine an idea's value.
An idea may reach someone with the authority to act at a high level.
But at that stage, strategy leaders may understand a different category of context, or only have enough context to support the ideas that require the least interpretation:
= it feels logical to select immediately actionable ideas, with clear statistics attached in a slideshow. The rest are forgotten or never heard, although these are often the most context-informed, with potential for future impact.
The Solution: Weft
Weft captures your intelligence before it disappears, turning organizational insight into action.
Developing, connecting, and prioritizing opportunities autonomously…
Easy access
Notice an opportunity? An issue with potential you don't have time to make a solution for? Infeasible, but valuable?
Upload an idea in seconds using text, voice, screenshots, drawings…
Building context
You submit an opportunity from the widget. Weft automatically builds it out into an Idea Card.
Diverse communications cause splintered context. Each idea card's features pull that back together: in control and transparency in human-AI interaction.
Analyze through similarity
Weft auto-merges, groups, and can define topics by similarity.
Make sense of a team's varied input, insights, and different areas of expertise. Each card tracks similar and merged ideas. Similar cards are closer.
Dig deeper
Cross-analyze select ideas for more specific exploration.
Highlight categorized content to see what matches, or note an odd overlap of two ideas.
Priotize
See rankings, at any topic or idea level.
Ranking is based off of human + AI input. Not one or the other.
Rank
=
your urgency rating
+
merge/similarity count
+
team votes
+
growth speed
+
cross-team prominence
Iteration, not perfection
Privacy and Control is Yours first. Others only see what you submit to the Weave.
Have ideas on accelerating your own process or want to build a thought privately?
summary
We lose opportunities twice: for every employee who doesn't bring up a core solution, and every manager who can't weigh what's never shared, now or in the future.
Some of the most powerful intelligence lies fragmented across the experts in your workforce.
Weft highlights that intelligence, enriches it with AI, identifies relationships across the organization, and transforms fragmented ideas into a prioritized opportunity portfolio.
Before the Design...
How did I get there?
User Research
How does information and communication flow in a corporate environment?
Due to time constraints, I recruited 4 full-time employees.
1:. Interviews Process
_
4
Interviews with full-time employees
1
Week
100 to 100k
Employees per company
1 to 20+
Years of experience
2:. Interviews Insight
+
Market Analysis
B2B market gap: there are no products that adapt and rely equally on human and algorithmic insights for ideas.
I researched companies in 1) the "idea" creating or decision-making space, 2) across B2B and B2C spaces, and 3) what level of AI/algorithm/human insight was used.
Ideation and Flows
User Flow to Information Architecture
I began with potential use cases for an idea creation + decision aid program. How would workers want to use this?
Users I interviewed cared about their control over AI interaction + and ability to analyze information on ideas.
Based on my outlined user flows, I designed the overarching product's information architecture, marking where levels of control, privacy, and AI should/should not be.
Weft is not designed to replace external strategizing or specialized departments. It augments and refines the process with context.
Wireframing
An Example: How can a user cross-analyze ideas efficiently?
Thoughts are cluttered. How could they be clear?
1:. Low-fidelity…
_
2:. Increasing fidelity
+
Pivots
Idea Analysis is valued over Exploration
I started designing to encourage idea exploration. But feedback showed workers prefer analysis > exploration, so I restructured.
1:. An idea's strength should be easy to see.
+
2:. The first tab was an exploratory newsfeed. How do I make analysis come first?
+
Scalability
How Items Connect at any Scale
One idea's sizes need to fit together 1) visually, 2) content/structurally, 3) at any scale, and 4) as a user was in motion, while panning or zooming in/out.
I found it challenging + exciting to define parameters for how these cards collapsed: how can scale, color, distance, and content draw connection?
Prototyping and AI
Figma's Limits, Prototyping, and Deployment
Figma can't prototype node-based interactions like you see in Weft. What's next, and what can? Claude Code.
It was difficult to get granular control: the idea cards didn't shift sizes smoothly and responsively, often jumping, lagging, or becoming the wrong shape.
I know responsiveness is common to design for. I researched and used a variety of Claude Skills from Github (and developed one for Figma -> Code conversions along the way) to automate this process.
Reflection
On Interactions and designing for ultra-responsivity
Weft does not have a backend. I'd like to build that out next, so I can begin harnessing it for my own design + art ideation and research processes :)
